Following last Wednesday’s Back-To-The-Mac SteveNote announcing the refreshed MacBook Air lineup, Apple.com went dark — literally.
Apple.com — which historically uses a white background — has turned black. Completely black. Visitors were greeted with a full black image, from which faded a hand holding the new 11.6 inch MacBook Air. Shortly, the blackness fades and reveals the classic Apple homepage, navigation at top, news bar, and featured boxes below.
Apple.com has gone black before — for the Original iPhone launch and for the announcement of OSX Leopard.
More than being simply black, the shift marks a change in philosophy. It seems that Apple’s iAd team realized that Apple.com is absolutely the best place to advertise Apple products, and they have taken 3 seconds to cleanly, elegantly and cinematically advertise their latest product to each and every visitor.
